Company philosophy and its reputation through an analysis of the MERCO ranking
Author
José Daniel Barquero Cabrero – (ESERP-Abertis Observatory)
Mª de las Mercedes Cancelo Sanmartín – (University of Malaga, UVM, ECSSR)
Received May 7, 2021; accepted June 22, 2021.
Abstract
Social responsibility has been incorporated as a fundamental aspect in the structuring of large organizations. It is inevitable from a communicative and social interpretation perspective of organizations, not to observe them as socially incorporated entities and active agents in society. In the last two decades there has been not only an advance in the theoretical conceptualization of social responsibility, but also a normative and strategic design of the implementation of SR in companies. In the present investigation, a comparative study is presented that analyzes the development and execution of Social Responsibility in Spanish and Mexican companies. For this, the index based on Corporate Reputation Corporate Monitoring (MERCO Ranking) will be taken as a basis, selecting those considered as the ten best companies positioned in Spain and Mexico. The objective of the study is to determine the coherence of the MERCO Reputation Index with the theoretical concept of social responsibility. As well as determining the real role of the SR in the organizational philosophy and the materialization of it.
Citation
Barquero, J. D. & Cancelo, M. M. (2021). Company philosophy and its reputation through an analysis of the MERCO ranking. European Accounting and Management Review, 7(3), 40-52.
Statistics
Figures
Keywords
- MERCO
- Social responsibility
- Organizational philosophy
- Mexico
- Spain
Palabras clave
- MERCO
- Responsabilidad social
- Filosofía organizacional
- México
- España
Share this article
Related Posts
Volume 8 – Issue 1
Download Full Pdf version here DOI: 10.26595/eamr.2014.8.1 DAX Companies in 2019, Financial Performance and Their Women Quota on Supervisory and Management Boards Bettina Binder New economic-business paradigm: The cryptocurrency and the tokenization of the economy. Monetary and financial revolution. The Blockchain, as the ultimate evolution of the accounting book. José Daniel Barquero Cabrero There are
Article 3, Volume 7 Issue 2
Company philosophy and its reputation through an analysis of the MERCO ranking Author José Daniel Barquero Cabrero – (ESERP-Abertis Observatory) Mª de las Mercedes Cancelo Sanmartín – (University of Malaga, UVM, ECSSR) DOI: 10.26595/eamr.2014.7.2.3 Download PDF View HTML Received May 7, 2021; accepted June 22, 2021. Abstract English Social responsibility has been incorporated as a
Article 2, Volume 7 Issue 2
The triple role of university academic staff and its effects on students’ satisfaction: contractual tie and gender contextual analysis Author Josep Llach – (Universitat de Girona) Frederic Marimon – (Universitat Internacional de Catalunya) DOI: 10.26595/eamr.2014.7.2.2 Download PDF View HTML Received February 3, 2020; accepted March 4, 2020. Abstract English The university academic staff is a