Article 2, Volume 5 Issue 2

Turnaround Types, Stages, Strategies, and Tactics: Putting Things in Order


Sharon Gotteiner – (Universitat Internacional de Catalunya)

Marta Mas-Machuca – (Universitat Internacional de Catalunya)

Frederic Marimon – (Universitat Internacional de Catalunya)

Received December 3, 2018; accepted March 5, 2019.


The turnaround research is still challenged by the inconsistent terminology, hierarchy, and classification of turnaround activities. This study aims to correct such inconsistencies and proposes a synthesized, coherent hierarchy of classifications, namely turnaround stages, strategies, and tactics. Turnaround tactics that are rarely covered by academic studies get indexed and linked to turnaround strategies and stages, while at the same time correcting inconsistencies within the predominant literature. The structure proposed herein can support empirical research of a higher resolution that will go down to specific turnaround tactics and contingencies, as well as support actual decision-making processes faced by executives in challenging business situations.

La investigación del cambio aún se ve desafiada por la inconsistente terminología, jerarquía y clasificación de las actividades de cambio. Este estudio tiene como objetivo corregir tales inconsistencias y propone una jerarquía de clasificaciones coherente y sintetizada, a saber, etapas de respuesta, estrategias y tácticas. Las tácticas de respuesta que rara vez están cubiertas por los estudios académicos se indexan y vinculan con estrategias y etapas de respuesta, al tiempo que corrigen las inconsistencias dentro de la literatura predominante. La estructura propuesta en este documento puede respaldar la investigación empírica de una resolución más alta que se reducirá a tácticas de respuesta específicas y contingencias, así como a los procesos de toma de decisiones reales que enfrentan los ejecutivos en situaciones comerciales desafiantes.


Gotteiner, S., Mas-Machuca, M., & Marimon, F. (2019). Turnaround Types, Stages, Strategies, and Tactics: Putting Things in Order. European Accounting and Management Review5(2), 12-37.




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