How the Mission Internalization Works? An Empirical Research
Author
Marta Mas-Machuca – (Universitat Internacional de Catalunya)
Frederic Marimon – (Universitat Internacional de Catalunya)
Received September 9, 2020; accepted October 27, 2020.
Abstract
The objective of this paper is to analyse the process of the definition and deployment of a company’s mission, to obtain a better understanding of the employees’ role. On the basis of the literature investigating the dimensions of the internalization of a mission (leadership, importance, knowledge, co-workers’ engagement and implication), the paper proposes a model that shows the cause and effect relationships among these dimensions. A survey addressed to Spaniards was launched, and 400 valid responses were received. The data was analysed using Structural Equation Modelling (SEM) for an initial model that shows the causal relations among the dimensions for the internalization of a mission. An array of Lagrange multiplier tests suggested modifications for refining the model and proposed one with acceptable fit indices, where the last dimension to be accomplished is “Implication”. The findings show a direct effect between “Leadership” and “Implication”, and double mediation. On the one hand, there is second order mediation through “Knowledge” and “Importance”. On the other hand, there is mediation through “Co-workers’ engagement”. This sequencing among the five dimensions of the internalization of the mission gives new clues and evidence for managers that will help them to define and implement a successful mission statement.
El objetivo de este trabajo es analizar el proceso de definición y despliegue de la misión de una empresa, para obtener una mejor comprensión del rol de los empleados. Sobre la base de la literatura que investiga las dimensiones de la internalización de una misión (liderazgo, importancia, conocimiento, compromiso e implicación de los colaboradores), el artículo propone un modelo que muestra las relaciones de causa y efecto entre estas dimensiones. Se puso en marcha una encuesta dirigida a españoles y se recibieron 400 respuestas válidas. Los datos fueron analizados usando Structural Equation Modeling (SEM) para un modelo inicial que muestra las relaciones causales entre las dimensiones para la internalización de una misión. Una serie de pruebas de multiplicador de Lagrange sugirió modificaciones para refinar el modelo y propuso uno con índices de ajuste aceptables, donde la última dimensión a lograr es “Implicación”. Los hallazgos muestran un efecto directo entre “Liderazgo” e “Implicación” y doble mediación. Por un lado, existe la mediación de segundo orden a través del “Conocimiento” y la “Importancia”. Por otro lado, existe la mediación a través del “Compromiso de los compañeros de trabajo”. Esta secuenciación entre las cinco dimensiones de la internalización de la misión brinda nuevas pistas y pruebas para los gerentes que les ayudarán a definir e implementar una declaración de misión exitosa.
Citation
Mas-Machuca, M., & Marimon, F. (2020).How the Mission Internalization Works? An Empirical Research. European Accounting and Management Review, 7(1), 1-27.
Statistics
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Keywords
- Mission internalization
- Mission deployment
- Leadership
- Co-workers engagement implication
Palabras clave
- Internalización de la misión
- Despliegue de la misión
- Liderazgo
- Implicación del compromiso de los compañeros de trabajo
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