The Evolution of Management and Marketing in the Digital Era
Author
José Daniel Barquero – (ESERP Business & Law School)
Jaume Llopis – (University of Navarra IESE Business School)
Received September 27, 2019; accepted October 29, 2019.
Abstract
The article analyzes the evolution, and changes in the styles of direction of the organizations since the beginning of management in the 20th century till now, through a review of academic literature, and existing research about management. From a set of interviews to executives of European corporations, following parameters found in academic literature, a deep change in the priorities of senior management is observed. Recent changes in the managerial focus and in the new social context are analyzed. New tools of digital marketing are enumerated, and a new academic model of public relations based on persuasion is proposed, for the success of campaigns.
Citation
Barquero, J., & Llopis, J. (2020).The Evolution of Management and Marketing in the Digital Era. European Accounting and Management Review, 6(2), 1-22.
Statistics
Figures
Keywords
- Changes
- Leadership
- Management
- Marketing
- Digitization
- Public relations
Palabras clave
- Cambios
- Liderazgo
- Gestión
- Marketing
- Digitalización
- Relaciones públicas
Share this article
Related Posts
Article 3, Volume 7 Issue 2
Company philosophy and its reputation through an analysis of the MERCO ranking Author José Daniel Barquero Cabrero – (ESERP-Abertis Observatory) Mª de las Mercedes Cancelo Sanmartín – (University of Malaga, UVM, ECSSR) DOI: 10.26595/eamr.2014.7.2.3 Download PDF View HTML Received May 7, 2021; accepted June 22, 2021. Abstract English Social responsibility has been incorporated as a
Article 2, Volume 7 Issue 2
The triple role of university academic staff and its effects on students’ satisfaction: contractual tie and gender contextual analysis Author Josep Llach – (Universitat de Girona) Frederic Marimon – (Universitat Internacional de Catalunya) DOI: 10.26595/eamr.2014.7.2.2 Download PDF View HTML Received February 3, 2020; accepted March 4, 2020. Abstract English The university academic staff is a
Article 1, Volume 7 Issue 2
Demographic Drivers of Workplace Deviance: A Survey of Clinical and Non-Clinical Hospital Professionals Author Rogério J. Lunkes – (Universidade Federal de Santa Catarina) Ernesto Lopez-Valeiras – (Universidad de Vigo) Jacobo Gomez-Conde – (Universidad Autónoma de Madrid) DOI: 10.26595/eamr.2014.7.2.1 Download PDF View HTML Received February 1, 2021; accepted April 19, 2021. Abstract English This paper aims
