Article 5, Volume 2 Issue 1:

Dynamic capabilities and SME: the example of Chinese tourism companies in Spain

Author

María del Mar Alonso-Almeida – (Universidad Autónoma de Madrid)

Krestin Bremser – (Pforzheim University of Applied Sciences)

Received November 20, 2015; accepted November 26, 2015.

Abstract

Purpose: The study investigates the strategies of Chinese SME in the tourism sector in Spain to detect if these entrepreneurs employed specific strategies based on the development of dynamic capabilities that could be adopted from other small companies as well. Additionally, the deployment of dynamic capabilities is researched.

Design / Methodology / Approach: The study is exploratory and relies on case studies of three Chinese owned small companies that have been operating from Spain. Cases were chosen to represent different length of investments in Spain, different markets served as well as different ownership structures.

Findings: Environmental perceptions play an important role in the development of dynamic capabilities in SME of the tourism sector. New product development and knowledge accumulation are the main capabilities employed.

Propósito: El estudio investiga las estrategias de las PYME chinas en el sector turístico en España para detectar si estos empresarios emplearon estrategias específicas basadas en el desarrollo de capacidades dinámicas que podrían adoptarse también de otras pequeñas empresas. Además, se investiga el despliegue de capacidades dinámicas.

Diseño / Metodología / Enfoque: El estudio es exploratorio y se basa en estudios de casos de tres pequeñas empresas de propiedad china que han estado operando desde España. Se eligieron casos para representar diferentes períodos de inversión en España, diferentes mercados atendidos y diferentes estructuras de propiedad.

Resultados: Las percepciones ambientales juegan un papel importante en el desarrollo de capacidades dinámicas en las PYME del sector turístico. El desarrollo de nuevos productos y la acumulación de conocimiento son las principales capacidades empleadas.

Citation

Bremser, K., & Alonso‐Almeida, M. D. M. (2015). Dynamic Capabilities and SME: The Example of Chinese Tourism Companies in Spain. European Accounting and Management Review2(1), 126-138.

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