Article 1, Volume 1 Issue 1:

Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter?

Author

María del Mar Alonso-Almeida – (Universidad Autónoma de Madrid)

Kerstin Bremser – (Pforzheim University)

Received April 1, 2014; accepted June 17, 2014.

Abstract

The paper presents the results of a 2009 survey of 136 Spanish small service businesses. Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis. Gender based differences in strategic decision-making were detected. Whereas men and women were equally successful to overcome the crisis, their strategies differed. Women were on average significantly younger, employed measures focusing on price, kept social measures intact and employed to a lesser extent drastic measures to reduce costs (layoffs, dismissals). Men used drastic measures most. The differences in strategic choice can be attributed to a gender specific leadership style.

El documento presenta los resultados de una encuesta realizada en 2009 a 136 pequeñas empresas españolas de servicios. Se entrevistó a los propietarios de las agencias de viajes para indicar su preparación para la crisis y las medidas adoptadas para enfrentarla. Se detectaron diferencias de género en la toma de decisiones estratégicas. Mientras que hombres y mujeres tuvieron el mismo éxito para superar la crisis, sus estrategias diferían. En promedio, las mujeres eran significativamente más jóvenes, emplearon medidas centradas en el precio, mantuvieron intactas las medidas sociales y emplearon en menor medida medidas drásticas para reducir los costos (despidos). Los hombres usaron medidas más drásticas. Las diferencias en la elección estratégica se pueden atribuir a un estilo de liderazgo específico de género.

Citation

Alonso‐Almeida, M. D. M., & Bremser, K. (2014). Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter?. European Accounting and Management Review1(1).

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