Article 1, Volume 1 Issue 1:

Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter?

Author

María del Mar Alonso-Almeida – (Universidad Autónoma de Madrid)

Kerstin Bremser – (Pforzheim University)

Received April 1, 2014; accepted June 17, 2014.

Abstract

The paper presents the results of a 2009 survey of 136 Spanish small service businesses. Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis. Gender based differences in strategic decision-making were detected. Whereas men and women were equally successful to overcome the crisis, their strategies differed. Women were on average significantly younger, employed measures focusing on price, kept social measures intact and employed to a lesser extent drastic measures to reduce costs (layoffs, dismissals). Men used drastic measures most. The differences in strategic choice can be attributed to a gender specific leadership style.

El documento presenta los resultados de una encuesta realizada en 2009 a 136 pequeñas empresas españolas de servicios. Se entrevistó a los propietarios de las agencias de viajes para indicar su preparación para la crisis y las medidas adoptadas para enfrentarla. Se detectaron diferencias de género en la toma de decisiones estratégicas. Mientras que hombres y mujeres tuvieron el mismo éxito para superar la crisis, sus estrategias diferían. En promedio, las mujeres eran significativamente más jóvenes, emplearon medidas centradas en el precio, mantuvieron intactas las medidas sociales y emplearon en menor medida medidas drásticas para reducir los costos (despidos). Los hombres usaron medidas más drásticas. Las diferencias en la elección estratégica se pueden atribuir a un estilo de liderazgo específico de género.

Citation

Alonso‐Almeida, M. D. M., & Bremser, K. (2014). Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter?. European Accounting and Management Review1(1).

Figures

Keywords

Palabras clave

Share this article

Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Share on email
Email
Share on twitter
Twitter

Related Posts

Article 3, Volume 7 Issue 2

Company philosophy and its reputation through an analysis of the MERCO ranking Author José Daniel Barquero Cabrero – (ESERP-Abertis Observatory) Mª de las Mercedes Cancelo Sanmartín – (University of Malaga, UVM, ECSSR) DOI: 10.26595/eamr.2014.7.2.3 Download PDF View HTML Received May 7, 2021; accepted June 22, 2021. Abstract English Social responsibility has been incorporated as a

Read More »

Article 2, Volume 7 Issue 2

The triple role of university academic staff and its effects on students’ satisfaction: contractual tie and gender contextual analysis Author Josep Llach – (Universitat de Girona) Frederic Marimon – (Universitat Internacional de Catalunya) DOI: 10.26595/eamr.2014.7.2.2 Download PDF View HTML Received February 3, 2020; accepted March 4, 2020. Abstract English The university academic staff is a

Read More »

Article 1, Volume 7 Issue 2

Demographic Drivers of Workplace Deviance: A Survey of Clinical and Non-Clinical Hospital Professionals Author Rogério J. Lunkes – (Universidade Federal de Santa Catarina) Ernesto Lopez-Valeiras – (Universidad de Vigo) Jacobo Gomez-Conde – (Universidad Autónoma de Madrid) DOI: 10.26595/eamr.2014.7.2.1 Download PDF View HTML Received February 1, 2021; accepted April 19, 2021. Abstract English This paper aims

Read More »

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

ACEPTAR
Aviso de cookies