Article 3, Volume 1 Issue 1:

New facets of quality. A multiple case study of green cosmetic manufacturers

Author

Inma Duran – (University of Girona)

Andrea Bikfalvi – (University of Girona)

Josep Llach – (University of Girona)

Received July 24, 2014; accepted September 5, 2014.

Abstract

Despite the recent concern about social, environmental and economic perspectives of sustainability, the issue is relatively under-researched and very little is known about the drivers of sustainability. There is no doubt that innovation is one of those drivers. The aim of the present article is to analyse the technological (product and process) and non-technological (marketing and organisational) innovation, R&D strategy, marketing and competitiveness position of the chemical companies that are engaged in the manufacture of green, natural or conventional cosmetics with the ultimate aim of achieving high quality products and business excellence. The study reported here is qualitative in approach and uses empirical evidence from six case studies representing companies located in Catalonia, Spain, one of the main cosmetic producers of Europe. The results are discussed in the light of structural and managerial perspectives with the aim of drawing implications for both practitioners and policy-makers.

A pesar de la reciente preocupación por las perspectivas sociales, ambientales y económicas de la sostenibilidad, el tema está relativamente poco investigado y se sabe muy poco sobre los impulsores de la sostenibilidad. No hay duda de que la innovación es uno de esos impulsores. El objetivo del presente artículo es analizar la posición tecnológica (producto y proceso) y no tecnológica (marketing y organización), estrategia de I + D, marketing y competitividad de las empresas químicas que se dedican a la fabricación de productos ecológicos, cosméticos naturales o convencionales con el objetivo final de lograr productos de alta calidad y excelencia empresarial. El estudio presentado aquí es de enfoque cualitativo y utiliza la evidencia empírica de seis estudios de caso que representan a empresas ubicadas en Cataluña, España, uno de los principales productores de cosméticos de Europa. Los resultados se discuten a la luz de las perspectivas estructurales y de gestión con el objetivo de extraer implicaciones tanto para los profesionales como para los responsables políticos.

Citation

Duran, I., Bikfalvi, A., & Llach, J. (2014). New facets of quality. A multiple case study of Green cosmetic manufacturers. A Multiple Case Study of Green Cosmetic Manufacturers (September 5, 2014). European Accounting and Management Review1(1).

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